Otto on your landing page
Greets visitors, gives a short tour, answers their questions from your own pages, and ends on your sign-up button.
Moves sign-ups
AI guides for websites and apps
Greet every visitor. Keep more of them.
Otto is an AI guide that lives on your website. He greets each visitor, offers a one-minute tour, explains your page section by section, and ends with a pointer on your sign-up button.
- One script tag
- You approve every word
- Lift measured against a holdout
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Start freeOtto on a client's landing pageExample client
The problem
Your page explains everything. Most visitors never scroll far enough to see it.
People land, skim the headline and decide in seconds. The parts that would convince them, like how it works, the proof and the price, sit lower than they scroll. New users do the same inside your product: they sign up, look around once, and never reach the moment it clicks.
Headline
What it does
most visitors stop here
How it works
Proof
Pricing
Sign-up
What we build
One guide, wherever your customers get stuck.
Otto inside your product
Meets new users after sign-up and walks them to their first real result, so more of them come back.
Moves activationWebsite upgrade
We rewrite and rebuild the sections where Otto's data shows people leaving, then measure again.
Moves drop-offHow it works
Live in two weeks. One line of code on your side.
Add one script tag
Paste one line into your site. No other code changes, and no access to your database.
We write the tour
We read your page and draft 4 to 6 stops, each one a section and a single line on why it matters.
You approve every word
Wording, timing and colours are yours to change before anything goes live.
We measure the lift
Half your visitors see Otto and half don't. After 30 days you get the difference in sign-ups.
Results
On DT Terminal, activation doubled.
20%→40%
of new users activated after the guide went live
DT Terminal is a trading verification platform. Its guide greets every visitor, offers a short tour, and walks them down the page to the sign-up button.
Measured before and after the guide launched. Client pilots go further and compare against a holdout group that never sees the guide.
What you get
A number, not a feeling.
Chat widgets and tour tools report opens and clicks. We report what you pay for: sign-ups with Otto against a holdout group that never saw him, and the exact stop where people leave.
Lift report · Example SaaS · 30 days
Example data3.0%Sign-up rate, holdout (14,188 visitors)
3.6%Sign-up rate, with Otto (14,212 visitors)
+20%More sign-ups from the same traffic
Saw the invite100%
Took the tour38%
Stop 2 · Features33%
Stop 3 · Pricing21%
Reached sign-up19%
The violet bar marks the biggest drop. In this example, that's the pricing section, which is where a website upgrade would start.
The pilot
One page. 30 days. One number.
Founding clients · 3 places
$2,500$4,500
Fixed price for the first three pilots, in exchange for a case study. If the lift is there, keep Otto running from $750 a month.
- Otto built, written and branded for one page
- Otto answers visitors' questions from your own pages
- A 50/50 split for 30 days: half your visitors see Otto, half don't
- The lift report, with drop-off at every stop
- A teardown of where your page loses people
Best for pages with 25,000+ visitors a month. With less traffic, 30 days can't tell a real lift from noise, so we'll tell you before you pay.
Questions
Before you book.
Will it slow my site down?
No. The script loads after your page, takes no space until it opens, and never blocks the first paint.
Do you need access to our code or database?
No. We read your public pages and, if you share it, read-only analytics. The script tag is the only change on your side.
Will it annoy visitors?
Otto asks first. Nobody gets a tour they didn't accept, sound stays off until they click, and Skip is always one tap away.
We're in a regulated industry.
You approve every line before it goes live, and the tour only says what you approved. Nothing is improvised.
What if there's no lift?
Then the report says so, and you keep the report and the drop-off data. There's nothing to renew.
See Otto on your own page.
Book a 20-minute call. I'll bring a 2-minute teardown of your landing page and a draft of your first three tour stops.
DTDale Teyu, founder. Also builds DT Terminal, where the guide started.